Sono Motors’ CEO Laurin Hahn on his vision for Sono Motors and his personal sustainability hacks

Learn what motivated CEO Lauring Hahn to found Sono Motors, where he sees it in 20 years. And why a mosquito is involved in the best advice ever given to him.

in Climate in Entrepreneurship in Impact

Who are you and what are you doing?

My name is Laurin Hahn and I’m co-founder and chief executive officer of Sono Motors. Environmental protection has always been a passion of mine. We are in urgent need of solutions to our massive dependence on energy sources that are destroying the earth. So, Jona Christens, Navina Pernsteiner and myself founded Sono Motors in 2016, with the vision and ultimate goal of enabling a world without fossil fuels.

What drives you personally and how did you get there over time?

Climate change. We have taken from our planet for too long and the time for action has come to save and protect it. Humanity has a massive obstacle to overcome within the coming decades. That’s why I dedicated my life to this topic.
I was inspired by my co-founder Jona. We’ve known each other for 20 years now and he’s the one who opened my eyes to this issue way back when. Since then, we have fought alongside one another.

Please give me the elevator pitch for Sono Motors.

At Sono, we have a vision of a world without fossil fuels and our goal is to make this possible through enabling individual mobility whilst preserving the environment.

Electric vehicles have 3 main hurdles: price, range and charging infrastructure. What’s missing is this one affordable and convenient mass market EV. Our solution to that is the Sion, the first affordable Solar Electric Vehicle.

Where do you see Sono by 2030?

We want to continue to be a role model for affecting change in global individual mobility by providing an affordable and convenient electric vehicle for the mass market, as well as demonstrating the uses of our solar technology throughout mobility as a whole. Sono will most likely build upon 3 main pillars: cars, solar technology and software-based mobility services.

What’s your best personal sustainability hack?

I have four – being vegan, avoiding air travel, driving electric and installing solar panels on your roof at home.

What are your methods for coping with challenges and stress?

Here I have three actually – a cold shower once a day, the Wim Hof method and healthy food

What is the best advice you ever got and from whom?

“If you think you are too small to make a difference, try sleeping with a mosquito.”

― The Dalai Lama

What is the best book you ever read and why?

Sapiens: A Brief History of Humankind because it shows very precisely what the human species created on this beautiful planet and how easily we can destroy it again.

Which technology trends are you excited about?

I would have to say carbon capture and storage technology and plant-based meat substitutes

What makes you optimistic about the future of our planet & society?

The global COVID-19 crisis has shown that humanity is incredibly good at adapting to different environments. So, I’m confident that together we can overcome the climate crisis.



About Sono Motors

Sono Motors is on a mission to enable a revolutionary mobility system, where every electric vehicle is solar, shared, and independent from fossil-fuels. Today, an experienced specialist team is developing a forward-looking electric car that is suitable for daily use, the Sion. Both the Sion’s integrated solar technology and innovative mobility services will enable users to access clean mobility, harness solar energy and reduce CO2 impacts.

Sono Motors was founded in 2016 and has rapidly grown to more than 140 employees today. The team combines a range of burgeoning global talent with industry veterans, including former employees from BMW, Nissan, Chrysler, Daimler, Audi, Mozilla, Sixt, FlixBus and mytaxi. Since its foundation, the company has raised approximately € 100M through reservations and funding. The company released its first generation Sion prototype in 2017 and has amassed 13,000 reservations with advance payments. In 2018, Sono Motors was recognized as a Solar Impulse Efficient Solution by the Solar Impulse Foundation. In January of 2020, Sono Motors successfully closed one of the largest community crowdfunding campaigns in Europe.

Sono Motors’ Sion intends to blend disruptive technology with affordability to enable individual contribution to global sustainability. The Sono solar technology replaces traditional paint with proprietary integrated solar panels that can form to various applications. Additionally, the Sion’s solar panels can add up to 245 km or 152 mi (112 km or 70mi on average) of additional driving range per week to the car’s battery. The Sion is expected to have the lowest TCO (total cost of ownership) in its category at the start of production, which is scheduled for the first half of 2023.