10 Questions to Planetly’s Anna Alex on entrepreneurship and climate impact

in Climate in Entrepreneurship

1. Who are you and what are you doing?

My name is Anna Alex, and I am the co-founder and Chief Customer Officer at Planetly, a Climate-Tech Startup based in Berlin. With Planetly, we are aiming at making the business world carbon neutral and we have developed a Corporate Carbon Management Software to support companies in evaluating and continuously tracking their carbon footprint.

2. What drives you personally and how did you get there over time?

What drives me is the idea that I can create value. I really enjoy building something from scratch and that has been my driving force throughout my entire career. I had the opportunity to dive into the startup scene early on and then started building my own companies with Outfittery and Planetly.

3. Please give me the elevator pitch for Planetly

We make climate action easy for businesses. Planetly is a climate-tech-company developing digital tools enabling companies to analyze, reduce and compensate their Co2 emissions. By automating the process of data acquisition, we provide real-time analysis of the Carbon Footprint and the required transparency and tools reduce it. It’s Planetly’s declared goal to make the business world carbon neutral.

4. What makes Planetly unique?

We connect sustainability and climate protection with the latest technologies that are available to us in an easy-to-use software. The complexity of analyzing the carbon footprint has been something that held many companies back from doing so. With our software there is simply no excuse anymore to not analyzing and managing your corporate carbon footprint anymore.

5. Where do you see Planetly in 2030?

We aim to make the entire business world carbon neutral and strive to become the operating system for carbon accounting.

6. What is your #1 personal or business learning from the corona-pandemic?

It is important to stay agile. A pandemic can happen as we have learned but no company could have prepared for it. And that leads me to think: You cannot prepare for all possible “pandemics” – it’s not possible. What you can do is foster an agile mindset that allows you to react accordingly to whatever eventualities may happen.

7. What are your methods for coping with challenges and stress?

When I need to slow down I go out into the woods. When I am surrounded by trees I can breathe and completely relax. Trees are not just amazing CO2 capturers but also stress reducers.

8. What is the best advice you ever got and from whom?

“Either you win or you learn.” If you see life and business as a game you either win or you learn, that is an important piece of advice I got from my business coach.

9. What is the best book you ever read and why?

“Principles” by Ray Dalio because it’s truly enabling and an amazing book that makes you think about your life and work principles.

10. What makes you optimistic about the future of our planet & society?

All the amazing entrepreneurs in climate tech and health tech that are taking on the big challenges of our times – that really makes me optimistic about our future.

About Planetly

Planetly is a climate-tech-company developing digital tools enabling companies to analyze, reduce and compensate their CO2e emissions. By automating the process of data acquisition, Planetly provides real-time analysis of the Carbon Footprint and the required transparency and tools reduce it. Planetly was founded by Berlin serial entrepreneurs Anna Alex and Benedikt Franke in January 2020.

About Anna Alex, Co-Founder & CCO Planetly

Anna Alex is founder and CCO (Chief Customer Officer) of Planetly. Planetly.org is a climate-tech-company developing digital tools enabling companies to analyze, reduce and compensate their CO2 emissions. It’s Planetly’s declared goal to make the business world “planet-positive” say climate-neutral.

From 2012 to 2018, Anna Alex has successfully built up the Personal Shopping Service OUTFITTERY. By the end of 2018, she retired from operative business, but still continues in supporting the company as a board member. In 2019, she has joined the climate initiative “Leaders for Climate Action”, launched by more than 100 digital entrepreneurs in Germany. Inspired by the initiative’s goals and driven by the wish to deal with the climate crisis actively and entrepreneurially, Anna Alex has founded Planetly together with Benedikt Franke. Anna Alex is convinced that data and technology have what it takes to provide companies with the required transparency of their Co2 footprint leading to actionable steps to reduce it.

Anna Alex studied economics, sociology and psychology in Freiburg and Paris and started her career with start-up incubator Rocket Internet. During her career, she was chosen to be among Europe’s “Inspiring Fifty”, “the most inspiring women in tech” and “Young Elite – Top 40 under 40”.